PR > PR Techniques

GUSTAVE ROUSSY - A TRUE STORY

PUBLICIS CONSEIL, Paris / GUSTAVE ROUSSY / 2024

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Brand Voice & Strategic Storytelling in PR

24 items

Grand Prix Cannes Lions
THE MISHEARD VERSION

Healthcare

THE MISHEARD VERSION

SPECSAVERS, GOLIN

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Gold Cannes Lions
HEINZ KETCHUP FRAUD

Consumer Goods

HEINZ KETCHUP FRAUD

HEINZ KETCHUP, RETHINK

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Gold Cannes Lions
WOMEN'S FOOTBALL

Content Creation & Production

WOMEN'S FOOTBALL

ORANGE, MARCEL

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Gold Cannes Lions
VW 70 YEARS CAMPAIGN

Innovative Use of Influencers/Creators

VW 70 YEARS CAMPAIGN

VOLKSWAGEN, ALMAPBBDO

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Gold Cannes Lions
BAR EXPERIENCE

Corporate Image, Communication & Reputation Management

BAR EXPERIENCE

HEINEKEN, EDELMAN

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Gold Cannes Lions
IN TRANSIT

Local Brand

IN TRANSIT

CALLEN-LORDE, METROPOLITAN TRANSPORTATION AUTHORITY, NYC LGBT HISTORIC SITES PRO, AREA 23, AN IPG HEALTH NETWORK COMPANY

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Gold Cannes Lions
WITHOUT CONSENT - A MESSAGE FROM ELLA

Social Behaviour & Cultural Insight

WITHOUT CONSENT - A MESSAGE FROM ELLA

DEUTSCHE TELEKOM, adam&eveBerlin

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Gold Cannes Lions
TRANSLATORS

Social Behaviour & Cultural Insight

TRANSLATORS

U.S. BANK, WEBER SHANDWICK

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Gold Cannes Lions
SWEETHEARTS SITUATIONSHIPS

Breakthrough on a Budget

SWEETHEARTS SITUATIONSHIPS

SWEETHEARTS, TOMBRAS

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Silver Cannes Lions
TRANSLATORS

Consumer Services/Business to Business

TRANSLATORS

U.S. BANK, WEBER SHANDWICK

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Silver Cannes Lions
DOORDASH-ALL-THE-ADS

Social Engagement

DOORDASH-ALL-THE-ADS

DOORDASH, WIEDEN+KENNEDY

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Silver Cannes Lions
UNSEEN FACES

Innovative Use of Influencers/Creators

UNSEEN FACES

MISSING CHILDREEN & UNICEF, OGILVY ARGENTINA

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Silver Cannes Lions
THE PLASTIC FORECAST

Research, Data & Analytics

THE PLASTIC FORECAST

MINDEROO FOUNDATION, M&C SAATCHI

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Silver Cannes Lions
LULUMELON EOSS

Use of Events & Stunts

LULUMELON EOSS

HDFC BANK, FCB KINNECT

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Silver Cannes Lions
THE EVERYDAY TACTICIAN

Launch/Relaunch

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Silver Cannes Lions
GUSTAVE ROUSSY - A TRUE STORY

Brand Voice & Strategic Storytelling

GUSTAVE ROUSSY - A TRUE STORY

GUSTAVE ROUSSY, PUBLICIS CONSEIL

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Silver Cannes Lions
GRAD IN BLACK

Brand Voice & Strategic Storytelling

GRAD IN BLACK

VULT, GUT

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Silver Cannes Lions
PUB MUSEUMS

Use of Technology

PUB MUSEUMS

HEINEKEN, LEPUB

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Silver Cannes Lions
CODE MY CROWN

Sponsorship & Brand Partnership

CODE MY CROWN

DOVE, EDELMAN

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Silver Cannes Lions
SING TO REMEMBER

Single-Market Campaign

SING TO REMEMBER

COCA-COLA, VML

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Silver Cannes Lions
VW 70 YEARS CAMPAIGN

Single-Market Campaign

VW 70 YEARS CAMPAIGN

VOLKSWAGEN, ALMAPBBDO

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Silver Cannes Lions
THE MISHEARD VERSION

Use of Humour

THE MISHEARD VERSION

SPECSAVERS, GOLIN

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Silver Cannes Lions
WELCOME TO THE GROUP

Corporate Purpose & Social Responsibility

WELCOME TO THE GROUP

CAMBIEMOS LA REGLA, PHD

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Silver Cannes Lions
THE COST OF BEAUTY

Corporate Purpose & Social Responsibility

THE COST OF BEAUTY

DOVE, OGILVY

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More Entries from PUBLICIS CONSEIL

24 items

Grand Prix Cannes Lions
RENAULT - PLUG-INN

Automotive

RENAULT - PLUG-INN

RENAULT, PUBLICIS CONSEIL

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Grand Prix Cannes Lions
RENAULT - CARS TO WORK

Decent Work and Economic Growth

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

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Grand Prix Cannes Lions
RENAULT - CARS TO WORK

Customer Acquisition & Retention

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

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Grand Prix Cannes Lions
RENAULT - VILLAGE ELECTRIQUE

Market Disruption

RENAULT - VILLAGE ELECTRIQUE

RENAULT, PUBLICIS CONSEIL

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Gold Cannes Lions
DARTY - LONG LASTING REVIEWS

Consumer Goods

DARTY - LONG LASTING REVIEWS

DARTY, PUBLICIS CONSEIL

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Gold Cannes Lions
RENAULT - CARS TO WORK

Automotive

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

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Gold Cannes Lions
RENAULT - PLUG-INN

Mobile-led Commerce

RENAULT - PLUG-INN

RENAULT, PUBLICIS CONSEIL

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Gold Cannes Lions
SOLAR IMPULSE - PRÊT À VOTER

Not-for-profit / Charity / Government

SOLAR IMPULSE - PRÊT À VOTER

SOLAR IMPULSE, PUBLICIS CONSEIL

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Gold Cannes Lions
COCA - PEPSI

Cars

COCA - PEPSI

RENAULT, PUBLICIS CONSEIL

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Gold Cannes Lions
BREXIT

Cars

BREXIT

RENAULT, PUBLICIS CONSEIL

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Gold Cannes Lions
CAT - DOG

Cars

CAT - DOG

RENAULT, PUBLICIS CONSEIL

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Gold Cannes Lions
EGG - CHICKEN

Cars

EGG - CHICKEN

RENAULT, PUBLICIS CONSEIL

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Gold Cannes Lions
LA - NYC

Cars

LA - NYC

RENAULT, PUBLICIS CONSEIL

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Gold Cannes Lions
QUARTIER LATIN

Entertainment & Leisure

QUARTIER LATIN

MUSEUM NATIONAL D'HISTOIRE NATURELLE, PUBLICIS CONSEIL

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Gold Cannes Lions
JARDIN DES TUILERIES

Entertainment & Leisure

JARDIN DES TUILERIES

MUSEUM NATIONAL D'HISTOIRE NATURELLE, PUBLICIS CONSEIL

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Gold Cannes Lions
NOTRE DAME DE PARIS

Entertainment & Leisure

NOTRE DAME DE PARIS

MUSEUM NATIONAL D'HISTOIRE NATURELLE, PUBLICIS CONSEIL

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Gold Cannes Lions
BEE_INFLUENCER

Community Management

BEE_INFLUENCER

FONDATION DE FRANCE, PUBLICIS CONSEIL

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Gold Cannes Lions
SOLAR IMPULSE - PRÊT À VOTER

Publications for Good

SOLAR IMPULSE - PRÊT À VOTER

SOLAR IMPULSE, PUBLICIS CONSEIL

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Gold Cannes Lions
AXA - THREE WORDS

Product Innovation

AXA - THREE WORDS

AXA, PUBLICIS CONSEIL

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Gold Cannes Lions
FACE A L'INCESTE - TWO MONSTERS IN MY STORY

Non-profit / Foundation-led Education & Awareness

FACE A L'INCESTE - TWO MONSTERS IN MY STORY

FACE A L’INCESTE, PUBLICIS CONSEIL

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Gold Cannes Lions
RENAULT - CARS TO WORK

New Relationship Models

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

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Gold Cannes Lions
SOLAR IMPULSE - PRÊT À VOTER

Climate Action

SOLAR IMPULSE - PRÊT À VOTER

SOLAR IMPULSE, PUBLICIS CONSEIL

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Gold Cannes Lions
RENAULT - PLUG-INN

Service Design

RENAULT - PLUG-INN

RENAULT, PUBLICIS CONSEIL

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Gold Cannes Lions
360°

Interface & Navigation

360°

RENAULT, PUBLICIS CONSEIL

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