Provide the only experience in the world based on a Hologram Dance theme using a dream-like experience, where visitors can almost dance in real-time with celebrities as a couple within the Hologram visualization.

Three-dimensionally scan elaborately-created static wax figures of celebrities to create model data. By using motion capture of real dancers, it is then matched with choreographed 3D models of wax figures. In this way, the wax figure celebrities actually appear to dance as if they are participating in the real-time dance party with the visitor of Madame Tussauds.

Open the new Hologram Dance Theater at Madame Tussauds Tokyo as a permanent attraction on April 28th, 2016.

Create the 3D scanning booth to scan the visitors’ faces and use it within the hologram theater where visitors can enjoy watching the dancing and engagement of celebrities and visitors by themselves.

From Leonardo Dicaprio to Marilyn Monroe, celebrities appear together for the first time in this theater. Visitors could never have dreamt of being in a movie with these celebrities and stars, but through the real-time Hologram Dance Theater experience at Madame Tussauds.

During the 1st week after opening, over 125% more visitors attended compared to the previous year

?Created the world’s first experience where visitors can realize their dreams and fantasies and almost dance in real-time with their favorite celebrities.

Madame Tussauds is a major global entertainment destination with a unique display of celebrity wax figures and a history of over 250 years. At Madam Tussauds, visitors can enjoy the experience as if they are actually meeting face to face with almost life-like celebrities.

Madame Tussauds Tokyo initially opened in 2013.

However, a new destination showing wax figures is not a familiar concept for Japanese people compared to European people, who are more aware of the history of wax figures.

As a result, the Madame Tussauds attraction has suffered from declining attendance for the number of visitors.

The objective of this project is to evolve the experience at Madame Tussauds further by creating the best celebrity experience that visitors will ever have.

By doing this, we can also strengthen the brand value of Madame Tussauds, which includes to provide surprise and joy by real-time interaction with celebrities.