Social and Influencer > Online Advertising
HOMELESS
PUBLICIS SALLES NORTON, Sao Paulo / BEZERRA DE MENEZES / 2004
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The goal of this work is to make people take heed of homeless people in the city's streets by making an analogy of the presence of pop-ups in portals that are fatally closed before they're even read. And by this form encourage contributions for the 'Abrigo Bezzera de Menezes'. The work shows a homeless person sleeping on a bench superimposed on the home page contents with a sign 'Click to close'. After clicking, instead of the image going away, only the homeless person disappears. On the empty bench we read 'Taking them off the screen is easy. But taking them off the streets will need your help'.
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