Outdoor > Ambient & Experiential

“IN TO”

SILA SVETA STUDIO, Moscow / SILA SVETA / 2021

CampaignCampaignLayout(opens in a new tab)
Presentation Image
Demo Film

Overview

Credits

Overview

Write a short summary of the ambient work.

“IN TO” is an installation we produced for Prosvet festival that took place in Perm in December 2020. For this interactive installation we used infrared tracking and real time graphics. 8 cameras monitored the guests in the infrared spectrum, which made it possible for everyone to participate.

The task was to make an interactive installation so that the viewer would not just look for a second and leave, but so that it would lure him. It turned out to be done using tracking and generative graphics. When a person fell on a floor filled with content, the pattern underneath changed and followed the person everywhere.

More Entries from Interactive Experiences in Outdoor

24 items

Grand Prix Cannes Lions
SHUTTER ADS

Corporate Purpose & Social Responsibility

SHUTTER ADS

HEINEKEN, PUBLICIS ITALY

(opens in a new tab)

More Entries from SILA SVETA STUDIO

3 items

Shortlisted Cannes Lions
DRAKE’S WORLD TOUR

Music Live Experience

DRAKE’S WORLD TOUR

DRAKE, SILA SVETA STUDIO

(opens in a new tab)