Film > FILM
LABYRINTH
PUBLICIS MOJO AUSTRALIA, Sydney / TOURISM VICTORIA / 2007
Awards:
Shortlisted Cannes Lions
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Overview
Credits
OVERVIEW
CampaignDescription
Melbourne is an intricate grid of laneways, arcades and streets.
To entice tourists to the city, we compared its layout to a maze and encouraged visitors to lose themselves within.
Translation
Melbourne is an intricate grid of laneways, arcades and streets.
To entice tourists to the city, we compared its layout to a maze and encouraged visitors to lose themselves within.
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