Stella Artois challenges you to overcome the fears and myths that prevailed in 1366, whilst collecting the finest ingredients to brew the perfect beer.

Reached 75% of our target within the first 6 weeks. The visitors since the launch have increased by 900%. Research shows that the site has a greater reach than any other competitor’s.

after visiting the website, brand values, likeability, consumption intention and frequency are all rated significantly higher.Significant PR coverage and 300 blog posts about the campaign.Shortcut to end of game; finish one challenge to view ending sequence:http://www.stellaartois.com/lecourage/quick.php