Social and Influencer > Websites & Microsites

THE LOTTERY OF LIFE

LOWE BRINDFORS, Stockholm / SAVE THE CHILDREN / 2010

Awards:

Bronze Cannes Lions
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Overview

Credits

OVERVIEW

Translation

We are constantly exposed to the misery of the world. Misery from far away countries. Misery that is hard to relate to. So how can Save the Children find a new way to get you to care? By asking you to help the one person you care about the most: yourself. Welcome to the lottery of life. A site where you get to see where in the world you would have been born, if you had another try. All based on real life statistics.

Read about the risks, explore your new country and spread your result using social media.

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