Film > FILM
LEO BURNETT WARSAW, Warsaw / IKEA / 2003
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Overview
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CampaignDescription
Winter. A pizza delivery guy is riding a motorbike. Suddenly, he sees a heap of snow in front of him, right in the centre of the road. He avoids it and rides on. He sees another heap of snow after a while - this time he is really surprised. He rides on. Suddenly, we hear a clapping sound and a pile of snow falls onto him. Then, in a wide-angle shot we see that a few metres ahead of the pizza boy's motorbike a little car is driving, overloaded with pieces of IKEA furniture stacked on its roof. We notice that, as the car moves on, the high stack is catching branches of trees so the snow falls down from them.
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