Audio & Radio > Radio Entry
ANNOUNCEMENT
LEO BURNETT WARSAW, Warsaw / STOWARZYSZENIE PRZYJACIOL INTEGRACJI / 2006
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BriefExplanation
The radio spot was aired only in supermarkets and mega stores – through internal store speakers. It was made to sound just like a typical supermarket announcement about cars left in the parking lot. Our intention was to use the fact that shoppers pay close attention to announcements about cars left in the parking lot – in case the car is theirs.
ScriptInEnglish
MVO: Attention! The driver of the car parked in the handicapped space... I repeat. The driver of the car parked in the handicapped space is kindly asked to die of shame. I repeat... is kindly asked to die of shame.ANN: It‘s a shame to park in handicapped spaces. Campaign by Integration – society for the disabled.
ScriptInOriginalLanguage
MVO: Uwaga! Kierowca samochodu, stojacego na miejscu dla niepelnosprawnych...
Powtarzam. Kierowca samochodu, stojacego na miejscu dla niepelnosprawnych, jest proszony o spalenie sie ze wstydu. Powtarzam... jest proszony o spalenie sie ze wstydu.ANN: To wstyd parkowac na miejscach dla niepelnosprawnych. Kampania z inicjatywy Stowarzyszenia „Integracja“.
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