Outdoor > Posters: Sectors

LOVE CONQUERS ALL

TBWA\HELSINKI, Helsinki / BURGER KING FINLAND / 2021

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Supporting Images
Supporting Images

Overview

Credits

Overview

Cultural / Context information for the jury

Burger King Finland has been a partner of Helsinki Pride for several years.

The rivalry between Burger King and McDonald’s spans decades, and is well-known around the world. In 2020, we turned this relationship around and buried the hatchet in celebration of love. A painting of the two mascots kissing, titled Love conquers all, was published during Helsinki Pride week. Outdoor ads displaying the painting were placed all around the city.

Is the poster / billboard larger or smaller than a 6 sheet poster

Smaller.

More Entries from Retail in Outdoor

24 items

Grand Prix Cannes Lions
SHUTTER ADS

Corporate Purpose & Social Responsibility

SHUTTER ADS

HEINEKEN, PUBLICIS ITALY

(opens in a new tab)

More Entries from TBWA\HELSINKI

24 items

Gold Cannes Lions
WINDOW SHOPPING

Other Digital Channels

WINDOW SHOPPING

ADIDAS, TBWA\HELSINKI

(opens in a new tab)