Outdoor > Posters: Sectors
TBWA\HELSINKI, Helsinki / BURGER KING FINLAND / 2021
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Overview
Credits
Cultural / Context information for the jury
Burger King Finland has been a partner of Helsinki Pride for several years.
The rivalry between Burger King and McDonald’s spans decades, and is well-known around the world. In 2020, we turned this relationship around and buried the hatchet in celebration of love. A painting of the two mascots kissing, titled Love conquers all, was published during Helsinki Pride week. Outdoor ads displaying the painting were placed all around the city.
Is the poster / billboard larger or smaller than a 6 sheet poster
Smaller.
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