Our relationship with Mackmyra began in 2013 when they approached us to help them with naming and packaging design for their seasonal limited edition whiskies (Winter and Summer). The first limited edition of whisky was launched before Christmas and had matured in mull wine barrels, giving it a hint of the traditional Scandinavian winter beverage, and a taste of Mackmyra’s dedication to its Swedish origin. The second collaboration was launched in the spring of 2014, just in time for the traditional Swedish midsummer celebration. Representing a sunny gleam of the brightest season, it had summery tones of birch, floral and oak.

We named our first assignment Midvinter (Mid-winter) and designed a frost white, label-less bottle that embodied the characteristics of the northern mid-winter; scarce and cold, yet surprisingly intriguing and appealing. To strengthen the minimal expression we created a bold straightforward typographic expression, that is the signature for the series.

The name of the summer edition was inspired by our long summer nights when the sun never really goes down and was named Midnattssol (Midnight sun). The bottle got a gradient of black at the top which then seamlessly merges into the whiskey amber-like color that gives the illusion of sun that breaks the night sky.

Mackmyra’s aim to attract whisky drinkers with high demands, knowledge, and interest was met and surpassed; Mackmyra has in recent years picked up several awards in international whisky competitions, and our bottles have become a popular article of virtue among whisky fanciers worldwide.

In Scotland, the first evidence of whisky production comes from an entry in the Exchequer Rolls from 1494. In Sweden, the first endeavour into whisky production came in 1999 when Mackmyra successfully distilled their first bottle. And Mackmyra’s commitment to whisky was validated in 2011, when they opened their new gravity distillery outside of Gävle, Sweden.