Direct > Direct Marketing: Digital & Social

MAKEUP GENIUS

McCANN PARIS, Clichy / L'OREAL / 2015

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Use of New Technology in a Direct Marketing Campaign in Direct

24 items

Grand Prix Cannes Lions
INTERCEPTION

Response/Real-Time Activity

INTERCEPTION

VOLVO, GREY NEW YORK

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Gold Cannes Lions
THE HIV+ ISSUE

Direct Response Print or Standard Outdoor (incl.Inserts)

THE HIV+ ISSUE

VANGARDIST MAGAZINE, SAATCHI & SAATCHI

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Gold Cannes Lions
#HANDSOFF

Use of Dgital Marketing

#HANDSOFF

MARC DORCEL, MARCEL

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Gold Cannes Lions
THE INTERACTIVE FORM

Use of Dgital Marketing

THE INTERACTIVE FORM

CANAL, BETC

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Gold Cannes Lions
MAKEUP GENIUS

Use of Mobile Marketing

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Gold Cannes Lions
JOE BOXER INACTIVITY TRACKER

Use of Mobile Marketing

JOE BOXER INACTIVITY TRACKER

KMART, FCB CHICAGO

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Gold Cannes Lions
HOLOGRAMS FOR FREEDOM

Use of New Technology in a Direct Marketing Campaign

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

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Gold Cannes Lions
INTERCEPTION

Use of Social Audience in a Direct Marketing Campaign

INTERCEPTION

VOLVO, GREY NEW YORK

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Audience in a Direct Marketing Campaign

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
#HANDSOFF

Acquisitions

#HANDSOFF

MARC DORCEL, MARCEL

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Gold Cannes Lions
THE INTERACTIVE FORM

Acquisitions

THE INTERACTIVE FORM

CANAL, BETC

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Gold Cannes Lions
BOSSE'S MILK

Retention

BOSSE'S MILK

LIDL, INGO

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Gold Cannes Lions
#LIKEAGIRL

Fast Moving Consumer Goods

#LIKEAGIRL

PROCTER & GAMBLE, LEO BURNETT TORONTO

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Gold Cannes Lions
BLIND TRIP

Travel, Entertainment & Leisure

BLIND TRIP

MINISTRY OF TRANSPORTATION, MARURI GREY

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Gold Cannes Lions
THE FRESHEST ORANGE JUICE BRAND

Retail & E-Commerce, including Restaurants

THE FRESHEST ORANGE JUICE BRAND

INTERMARCHE, MARCEL

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charities (incl. Fundraising, Donations & Appeals)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Gold Cannes Lions
LOVE HAS NO LABELS

Public Health & Safety, Public Awareness Messages

LOVE HAS NO LABELS

ADCOUNCIL, R/GA

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Gold Cannes Lions
HOLOGRAMS FOR FREEDOM

Public Health & Safety, Public Awareness Messages

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Costs/Creative Performance Direct Campaign

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GRABARZ & PARTNER

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Gold Cannes Lions
SOUNDLAB BOX

Art Direction/Design for Direct

SOUNDLAB BOX

LEICA, F/NAZCA SAATCHI & SAATCHI

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Gold Cannes Lions
THE INTERACTIVE FORM

Customer Journey

THE INTERACTIVE FORM

CANAL, BETC

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Silver Cannes Lions
THE HIV+ ISSUE

Flat Mailing

THE HIV+ ISSUE

VANGARDIST MAGAZINE, SAATCHI & SAATCHI

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Silver Cannes Lions
ASHES

Dimensional Mailing

ASHES

CAMPOFRIO FOOD GROUP, McCANN MADRID

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Silver Cannes Lions
PROUD WHOPPER

Targeted Ambient Media: Small Scale

PROUD WHOPPER

BURGER KING, DAVID

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More Entries from McCANN PARIS

24 items

Gold Cannes Lions
STREET-VET

Other FMCG

STREET-VET

PURINA, McCANN PARIS

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Gold Cannes Lions
MAKEUP GENIUS

Augmented Mobile Experience

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Gold Cannes Lions
MAKEUP GENIUS

Use of Customer in-Store Experience

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Gold Cannes Lions
MAKEUP GENIUS

Original Branded Digital or Social Media

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Gold Cannes Lions
THE NON-ISSUE

Commercial Publications

THE NON-ISSUE

L'OREAL, McCANN PARIS

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Gold Cannes Lions
MAKEUP GENIUS

Use of Mobile Marketing

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Gold Cannes Lions
STREET-VET

Animal Health

STREET-VET

PURINA, McCANN PARIS

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Silver Cannes Lions
MAKEUP GENIUS

Use of New Technology in a Direct Marketing Campaign

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Silver Cannes Lions
THE NON-ISSUE

Use of Print / Outdoor

THE NON-ISSUE

L'OREAL, McCANN PARIS

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Silver Cannes Lions
MAKEUP GENIUS

Products

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Silver Cannes Lions
MAKEUP GENIUS

Fast Moving Consumer Goods (not including Food & Drinks)

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Silver Cannes Lions
STREET-VET

Digital Installations & Interactive Screens

STREET-VET

PURINA, McCANN PARIS

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Silver Cannes Lions
MAKEUP GENIUS

Fast Moving Consumer Goods

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Silver Cannes Lions
STREET-VET

Animal Health

STREET-VET

PURINA, McCANN PARIS

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Silver Cannes Lions
STREET-VET

Animal Health

STREET-VET

PURINA, McCANN PARIS

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Silver Cannes Lions
BORDEAUX 2050

Live B2B Brand Experience or Activation

BORDEAUX 2050

AJE, McCANN PARIS

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Silver Cannes Lions
STREET-VET

Technology

STREET-VET

PURINA, McCANN PARIS

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Bronze Cannes Lions
STREET-VET

Other FMCG

STREET-VET

PURINA, McCANN PARIS

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Bronze Cannes Lions
BORDEAUX 2050

Data-driven Consumer Product

BORDEAUX 2050

AJE, McCANN PARIS

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Bronze Cannes Lions
STREET-VET

Use of Ambient Media: Large Scale

STREET-VET

PURINA, McCANN PARIS

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Bronze Cannes Lions
BORDEAUX 2050

Research, Data Analytics & Insight Generation

BORDEAUX 2050

AJE, McCANN PARIS

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Bronze Cannes Lions
GIRLS OF PARADISE

Use of Web Platforms & Apps

GIRLS OF PARADISE

MOUVEMENT DU NID, McCANN PARIS

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Bronze Cannes Lions
STREET-VET

Special Build

STREET-VET

PURINA, McCANN PARIS

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Bronze Cannes Lions
MAKEUP GENIUS

User Experience

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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