In a piece designed to celebrate the under-recognized contributions of female coders, division7 and director Sonejuhi Sinha joined with the shy kids to conceptualize how the internet would shatter without the contributions of women in coding. In collaboration with Girls Who Code and agency Mojo Supermarket, Sonejuhi’s ‘Missing Code’ campaign effectively highlights the importance of women in tech, while aiming to shift the perceptions of what it looks like to be a coder and work in the digital space. In drawing close attention to the gender gaps in programming, the ‘Missing Code’ campaign spread like wildfire through social media during its release and has garnered international praise from publications and celebrities alike. Acclaimed in Shots, Adweek, Yahoo, CNET, Little Black Book, and MediaPost and tweeted by Chelsea Clinton, Billie Jean King, and America Ferrera for its insightful significance, ‘Missing Code’ is destined for an awards sweep in the coming season.

Girls Who Code is a nonprofit that works to close the gender gap in technology. For Computer Science Education Week, the brand wanted to create a campaign that highlighted female coders’ contributions and how broken the internet would be without the valuable work done by women. Using a women-led team from the agency partnered with a female director, the brand stayed true to their purpose and created a film that will inspire more girls to follow in the footsteps of the brilliant women who came before them.