Quartermile distributes the fastest legal street cars in the world, the Koenigsegg CC8S and the Koenigsegg CCR. However, not many people in the Middle East know about this Swedish super car.

Along with a print campaign, the mail piece had to generate interest in Koenigsegg from big car dealers and distributors around the Middle East.

We sent out what looked like a model kit of the Koenigsegg CCR. Inside the box was actually a model of a jet aircraft, demonstrating the speed and power of the Koenigsegg CCR. Also included was a small leaflet with the Koenigsegg specifications and a fax back for interested parties.

The mail piece generated a number of enquiries and was hugely successful in generating interest in the Koenigsegg. Quartermile was the first dealership in the world to sell the Koenigsegg CCR.

Mr von Koenigsegg, creator of the supercar, believes the Middle East will be the most successful region in the world with regards to sales of the Koenigsegg.