We sent out what looked like a model kit of the Koenigsegg CCR. Inside the box was actually a model of a jet aircraft, demonstrating the speed and power of the Koenigsegg CCR. Also included was a small leaflet with the Koenigsegg specifications and a fax back for interested parties.

The mail piece generated a number of enquiries and was hugely successful in generating interest in the Koenigsegg. Quartermile was the first dealership in the world to sell the Koenigsegg CCR.

Mr von Koenigsegg, creator of the supercar, believes the Middle East will be the most successful region in the world with regards to sales of the Koenigsegg.