Pregnancy and childbirth are two of the most important events in life.

Our client, Bell-net OBSTETRICS, wanted to help by giving an unforgettable experience.

Our client wanted to raise awareness of Bell-net OBSTETRICS. But hospital advertising in mass media is very restricted. So we needed to create a buzz among expecting mothers without using traditional media.

Bell-net OBSTETRICS handed out an educational book to expecting mothers. The world’s first ever book that grows with mothers. The 'Mother Book'. The 'Mother Book' consists of 40 pages, which is the same as the number of weeks of pregnancy. The design of each page will help expectant mothers to learn the status of their babies every week. The pages of the book get bigger at the same time. The 'Mother Book' can be used as a diary to write their feelings towards their babies every week.