The target was all the population from the state of Bahia, including Vitoria’s supporters and rivals as well.

Despite so many blood donation campaigns we see airing, it’s a fact: people are only motivated to donate blood when someone they like is in need. There are no restrictions to advertise this matter.

June and July are the months with the biggest lack of blood in the blood banks. That happens because of scholar vacations (families travel around the country together) and regional traditional festivities. We needed to increase blood donations for Hemoba, the Blood Bank of the State of Bahia. For Hemoba to meet the demand of the population, it was necessary to increase the number in 25% during this period.