Brand Experience and Activation > Touchpoints & Technology

MY CARER

MRM GERMANY, Frankfurt / ALZHEIMER‘S SOCIETY / 2020

Awards:

Bronze Cannes Lions
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Overview

Credits

More Entries from New Realities & Voice-activation in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
STEVENAGE CHALLENGE

Sponsorship & Brand Partnership

STEVENAGE CHALLENGE

BURGER KING, DAVID

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Gold Cannes Lions
ENJOY BEFORE RETURNING

Consumer Durables

ENJOY BEFORE RETURNING

DIESEL, PUBLICIS ITALY

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Gold Cannes Lions
ANTICORRUPTION HACKATHON ZNÁMKAMARÁDA

Social Engagement & Integration for Live Experience

ANTICORRUPTION HACKATHON ZNÁMKAMARÁDA

ZNÁMKAMARÁDA, WMC|GREY

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Gold Cannes Lions
THE BIRTH OF GAMING TOURISM

Customer Acquisition & Retention

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

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Gold Cannes Lions
EURYTHENES PLASTICUS

Guerrilla Marketing & Stunts

EURYTHENES PLASTICUS

WORLD WILDLIFE FUND (WWF), BBDO

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Gold Cannes Lions
#GOEQUAL

Launch / Re-launch

#GOEQUAL

GO EQUAL MOVEMENT, AFRICA

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Gold Cannes Lions
THE NEW NATIONAL ANTHEM EDITION

Local Brand

THE NEW NATIONAL ANTHEM EDITION

AN NAHAR NEWSPAPER, IMPACT BBDO

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Silver Cannes Lions
HEINZ KETCHUP PUZZLE

Branded Games

HEINZ KETCHUP PUZZLE

KRAFT HEINZ CANADA, RETHINK

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Silver Cannes Lions
RABBI BOT

Tech-led Brand Experience

RABBI BOT

PROCTER & GAMBLE, ACW GREY TEL-AVIV

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Silver Cannes Lions
I AM

Customer Retail / In-store Experience

I AM

STARBUCKS, VMLY&R BRAZIL

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Silver Cannes Lions
ASTRONOMICAL

Brand-owned Experiences

ASTRONOMICAL

EPIC GAMES, EPIC GAMES, INC.

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Silver Cannes Lions
TRIVIAL PURSUIT HOTEL

Brand-owned Experiences

TRIVIAL PURSUIT HOTEL

HASBRO, LEO BURNETT MOSCOW

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Silver Cannes Lions
THE BIRTH OF GAMING TOURISM

Sponsorship & Brand Partnership

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

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Silver Cannes Lions
PLEASE ARREST ME

Cultural Insight

PLEASE ARREST ME

RIT FOUNDATION, OGILVY SINGAPORE

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Silver Cannes Lions
APARTMENTEKA

Cultural Insight

APARTMENTEKA

IKEA, INSTINCT

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Silver Cannes Lions
THE NEW NATIONAL ANTHEM EDITION

Cultural Insight

THE NEW NATIONAL ANTHEM EDITION

AN NAHAR NEWSPAPER, IMPACT BBDO

(opens in a new tab)
Silver Cannes Lions
#GOEQUAL

Breakthrough on a Budget

#GOEQUAL

GO EQUAL MOVEMENT, AFRICA

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Bronze Cannes Lions
HEINZ KETCHUP PUZZLE

Food & Drink

HEINZ KETCHUP PUZZLE

KRAFT HEINZ CANADA, RETHINK

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Bronze Cannes Lions
A HARD PILL TO SWALLOW

Healthcare

A HARD PILL TO SWALLOW

APOTEK HJARTAT, ÅKESTAM HOLST

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Bronze Cannes Lions
RENAULT - VILLAGE ELECTRIQUE

Automotive

RENAULT - VILLAGE ELECTRIQUE

RENAULT, PUBLICIS CONSEIL

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Bronze Cannes Lions
STEVENAGE CHALLENGE

Retail

STEVENAGE CHALLENGE

BURGER KING, DAVID

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Bronze Cannes Lions
THE BIRTH OF GAMING TOURISM

Media / Entertainment

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

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Bronze Cannes Lions
THE CONNECTED ISLAND

Consumer Services / Business to Business

THE CONNECTED ISLAND

THREE IRELAND, BOYS + GIRLS

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Bronze Cannes Lions
PENSIONS DELIVERY

Consumer Services / Business to Business

PENSIONS DELIVERY

ITAÚ ARGENTINA, GREY ARGENTINA

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More Entries from MRM GERMANY

24 items

Bronze Cannes Lions
MY CARER

New Realities & Voice-activation

MY CARER

ALZHEIMER‘S SOCIETY, MRM GERMANY

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Bronze Cannes Lions
MY CARER

Use of Audio Technology

MY CARER

ALZHEIMER‘S SOCIETY, MRM GERMANY

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Shortlisted Cannes Lions
MY CARER

Experience Design: Voice

MY CARER

ALZHEIMER‘S SOCIETY, MRM GERMANY

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Shortlisted Cannes Lions
MY CARER

Not-for-profit / Charity / Government

MY CARER

ALZHEIMER‘S SOCIETY, MRM GERMANY

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Shortlisted Cannes Lions
MY CARER

IA Application

MY CARER

ALZHEIMER‘S SOCIETY, MRM GERMANY

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#TRENDTHESYRIANWAR

Data-enhanced Creativity

#TRENDTHESYRIANWAR

ACTION ALLIANCE FOR DISASTER RELIEF, MRM GERMANY

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#TRENDTHESYRIANWAR

Data Storytelling

#TRENDTHESYRIANWAR

ACTION ALLIANCE FOR DISASTER RELIEF, MRM GERMANY

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MY CARER

Voice-activation

MY CARER

ALZHEIMER‘S SOCIETY, MRM GERMANY

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#TRENDTHESYRIANWAR

Use of Real-time Data

#TRENDTHESYRIANWAR

ACTION ALLIANCE FOR DISASTER RELIEF, MRM GERMANY

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FOR A WORLD WITHOUT EXPIRATION DATE

Consumer Services / Business to Business

FOR A WORLD WITHOUT EXPIRATION DATE

MASTERCARD, MRM GERMANY

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FOR A WORLD WITHOUT EXPIRATION DATE

Consumer Services / Business to Business

FOR A WORLD WITHOUT EXPIRATION DATE

MASTERCARD, MRM GERMANY

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#TRENDTHESYRIANWAR

Not-for-profit / Charity / Government

#TRENDTHESYRIANWAR

ACTION ALLIANCE FOR DISASTER RELIEF, MRM GERMANY

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FOR A WORLD WITHOUT EXPIRATION DATE

Responsible Consumption and Production

FOR A WORLD WITHOUT EXPIRATION DATE

MASTERCARD, MRM GERMANY

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FOR A WORLD WITHOUT EXPIRATION DATE

Climate Action

FOR A WORLD WITHOUT EXPIRATION DATE

MASTERCARD, MRM GERMANY

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#TRENDTHESYRIANWAR

Data Storytelling

#TRENDTHESYRIANWAR

ACTION ALLIANCE FOR DISASTER RELIEF, MRM GERMANY

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#TRENDTHESYRIANWAR

Real-time Usage & Targeting

#TRENDTHESYRIANWAR

ACTION ALLIANCE FOR DISASTER RELIEF, MRM GERMANY

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#TRENDTHESYRIANWAR

Data-driven Targeting

#TRENDTHESYRIANWAR

ACTION ALLIANCE FOR DISASTER RELIEF, MRM GERMANY

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FOR A WORLD WITHOUT EXPIRATION DATE

Retail Promotions & Competitions

FOR A WORLD WITHOUT EXPIRATION DATE

MASTERCARD, MRM GERMANY

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#TRENDTHESYRIANWAR

Use of Real-time Data

#TRENDTHESYRIANWAR

ACTION ALLIANCE FOR DISASTER RELIEF, MRM GERMANY

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#TRENDTHESYRIANWAR

Curation of Data

#TRENDTHESYRIANWAR

ACTION ALLIANCE FOR DISASTER RELIEF, MRM GERMANY

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MY CARER

Social Purpose

MY CARER

ALZHEIMER‘S SOCIETY, MRM GERMANY

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MY CARER

Native & Built-in Feature Integration

MY CARER

ALZHEIMER‘S SOCIETY, MRM GERMANY

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MY CARER

Utility Apps

MY CARER

ALZHEIMER‘S SOCIETY, MRM GERMANY

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MY CARER

Charity & Non-profit led Mobile Apps

MY CARER

ALZHEIMER‘S SOCIETY, MRM GERMANY

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