The film features plaque psoriasis patients living their lives with clearer skin. Through a series of vignettes, patients live their lives as they normally would—without the burdens that come from a painful, itchy, and chronic inflammatory skin disease that makes sufferers self-conscious of how it looks and what others think of it, like whether it’s contagious.

While the film tells a clearer skin story visually, it also tells that story sonically. Featuring an original song, lyrics, and sonic logo, the film uses audio elements to dance between optimistic scenes, accompanied by positive lyrics celebrating the joy of clearer skin.

At key moments, the “Nothing Is Everything” chorus extolls a simple but profound truth for plaque psoriasis patients: nothing on their skin means everything to them.

• The film contains a voiceover section where the brand must communicate the Major Safety Statement (MSS) for SKYRIZI. The MSS is a requirement for US pharmaceutical broadcast advertisements and tailored to each brand-name drug.

• A clarification on one lyric: “Nothing and me go hand in hand.” To go “hand in hand” means two things go together or are closely related to each other.

The song is energetic, dynamic, and uplifting—representing the excitement and positive emotions patients experience with clearer skin.

The melody brings brightness and happiness through a pop music style.

Lyrically, the song had to focus on clearer skin in order to fit within the bounds of pharmaceutical advertising regulations. Despite these limitations, lyrical metaphors and a first-person voice allowed the lyrics to strengthen the song’s pop roots.

Of note, each “Nothing Is Everything” chorus serves as a critical moment song and brand moment. For the song, the chorus is powerful sonic representation of clearer skin’s benefit, which can be hard to put into words. For the brand, it serves as an celebration of those who have achieved clearer skin, and an invitation to those who deserve it.