Film > TV / Cinema Film: Sectors
DIGITAS HEALTH LIFEBRANDS, Philadelphia / ABBVIE / 2021
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Many people think of plaque psoriasis as just a skin condition, but it’s deeper than that. The symptoms people see on the outside are the result of what’s happening on the inside. It’s inflammation and can be debilitating if left untreated.
We set out to support and encourage patients to seek care from their dermatologist because even during the current pandemic, being seen by your dermatologist is still the best approach to manage plaque psoriasis.
Our message to people with plaque psoriasis is not complicated but it is one of critical importance: Don’t wait to get the care you need because dermatologists are ready and waiting to see you safely.
Cultural / Context information for the jury
Plaque Psoriasis is a chronic inflammatory condition. It can cause great physical, emotional, and social burden. Quality of life in general is often significantly impaired. Early diagnosis and appropriate therapy give the best chance to prevent people with psoriasis from unnecessary suffering.
Like many, people with plaque psoriasis have been postponing or cancelling medical appointments due to the COVID-19 pandemic, giving rise to concerns that diseases will go undiagnosed or under-treated, resulting in poorer health outcomes.
One of the first steps toward finding appropriate treatment options is finding a dermatologist who can help. Mandatory lockdowns and stay-at-home orders throughout the US have challenged our healthcare system and those in desperate need of care. Through their ambassador program, AbbVie has provided personalized support for patients to help them get care. because even during the current pandemic, being seen by your dermatologist is still the best approach to manage plaque psoriasis.
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