This film is a celebration of freedom. The freedom to be who you are and take up space wherever you go. Throughout the film, we follow the journeys of LGBTQIA+ couples and individuals as they travel with confidence and pride. Shot on both film and digital, we witness them authentically loving each other and themselves — holding hands, swimming in the ocean, and dancing without a care in the world. The film culminates in a spirited montage featuring the entire cast at the height of their self-expression and liberation, inviting the audience to experience for themselves what it means to “Travel As You Are.”

Although LGBTQIA+ travelers’ motivation is similar to the general population (they want to relax, discover, enjoy a new culture, etc.), they face a psychological challenge that’s counterintuitive to the experience of travel. Through research, we discovered that despite the freedom that comes from travel and taking pride in one’s queerness, LGBTQIA+ travelers still feel inhibited by a world divided by difference. Safety and acceptance are challenges the community experiences when they set foot in a foreign city both locally and internationally. So we developed a campaign that embraces defiance, courage and pride that the community embodies, and gives them the confidence to do so with curated information and partnerships to keep travel safe and liberating.

We chose to reimagine the Lesley Gore classic “You Don’t Own Me,” because of its storied history of empowerment. We re-recorded the song with acclaimed R&B singer/songwriter Serpentwithfeet as the first major Black LGBTQIA+ artist to perform the iconic song. Serpentwithfeet’s vocals conjure a realness and honesty that give the lyrics new meaning and dimension, empowering the queer community to take up space in the world. The campaign soundtrack is available on all major music streaming platforms including Spotify and Apple Music.