This film looks to shed light on the rigor behind journalism and why it's all worth it. “The Truth Is Worth It” campaign makes a statement about the power of journalism today, with stories that have the potential to shift perceptions and culture. In “Perseverance”, we see the perseverance of immigration reporter Caitlin Dickerson as she exposes a policy of family separation at the Mexico-US border, which was vehemently denied by the government. The spot was released at a time of polarizing discussions about immigration, making it even more critical to reiterate the importance of the truth and the value of NYT journalism.

This was a story that launched at a time the issue of immigration and family separation were hotly debated. The script had to bring the emotion of this heavy story while balancing the journalistic integrity of The New York Times. The script is intended to put viewers in the reporter's stream of consciousness, adopting her tone of voice while also maintaining The Times’s inimitable house style. The script, a connected thread of words that appears on screen, was central to putting the viewer in the psyche of the journalist as she ventured into the complex world of government sources and immigrant shelters.

“The Truth Is Worth It” stories were told with a combination of pre-existing elements, source material provided by New York Times reporters, stock footage and footage shot by the directors to fill in the story gaps where needed and match the tone of the archival footage. The directors(s) oversight included collaboration on every aspect of the films; the scripts, copy, graphics, visuals, voice recordings, sound design and edit. The film uses a single, creative-writing approach: a connected thread of animated words that appear on-screen as though a continuous writing and rewriting of headlines. The directing looks to bring together a unique visual approach, to put viewers in the shoes of the journalists, making them experience their stream of consciousness. It takes viewers through the journalists’ stories, mimicking their psyche, intentions and actions.