“POPSICLE” THE ASSOCIATION OF FINNISH LAWYERSThe problem: Dull and old-fashioned image.The objectives: Create a topic, change the image more bold and modern.The budget: Tiny.The solution: A viral film “Popsicle” with the theme sexual harassment, a growing problem in the world, especially relevant in Finland where it has been an issue in the highest legislature, the Finnish Parliament.The results: After “Popsicle” was sent to Shots, Creativity picked it right away and it spread all over the world via media and spontaneous YouTube posts. During the first weeks, “Popsicle” had over 1,000,000 hits on YouTube.