The Two Lives of Sara, Roche’s brand film on Multiple Sclerosis, tells the story of Sara’s life in two parallel realities – one where she gets a new treatment for MS, and another where she doesn’t.

The film needed a score that would resonate with people who knew the illness from a distance and people who support loved ones dealing with it, but most importantly, one that felt authentic and sensitive to people suffering this debilitating condition.

Therefore it was crucial to be emotionally raw, without sentimentality. Delicate at first, giving the story space to breathe and bringing the viewer gently in on this emotional journey, picking up pace and gravity along the way and culminating in the final scenes: containing the grain of hope promised within the tagline ‘More Time’.

In addition to linear split-screen versions (cinema, online), the film has an interactive version (watch the demo film), where the viewer has the opportunity to switch between the two parallel realities. The interactive has two parallel scores: the gentler version with its emotional arc and in-tune instrumentation, and the alternate score reflecting the darker reality.

Advertising any prescription drugs is not allowed in Finland.

Target audience was those who have MS disease and people close to them. National Current Care Guidelines dictate what kind of treatment is offered to a patient. There are different kinds of treatments for this disease, and you have a possibility to affect the treatment you get.