Health and Wellness > Consumer Products Promotion

PRODUCTS WITH PURPOSE

FINGERPAINT, Saratoga Springs / DSM / 2021

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Demo Film
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Supporting Images
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Overview

Credits

OVERVIEW

Translation. Provide a full English translation of any text.

n/a; work is presented in English

Tell the jury about the art direction.

In a space dominated by stock photography of people consuming health products, we wanted to stand apart from the crowd. We partnered with one of the top CGI houses on the planet to develop custom visuals for each of DSM’s 6 verticals. Each brought the idea to life in a way that was organic to the specific vertical while maintaining the integrity and simplicity of the thought: Where others see products, we see purpose.

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