Health and Wellness > Consumer Products Promotion
FINGERPAINT, Saratoga Springs / DSM / 2021
Overview
Credits
Translation. Provide a full English translation of any text.
n/a; work is presented in English
Tell the jury about the art direction.
In a space dominated by stock photography of people consuming health products, we wanted to stand apart from the crowd. We partnered with one of the top CGI houses on the planet to develop custom visuals for each of DSM’s 6 verticals. Each brought the idea to life in a way that was organic to the specific vertical while maintaining the integrity and simplicity of the thought: Where others see products, we see purpose.
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