Because people living with Dupuytren’s contracture are subject to such misinformation, we wanted to give them what they want most—clear and consistent answers. And we wanted to do it through the widest platform possible: broadcast television. Our film brought real people living with Dupuytren’s contracture from across the country together for a conversation with a Hand Specialist.

Our real people were able to ask questions and share their stories, creating an open and honest dialogue that we filmed and pushed out across the major news networks and entertainment channels.

This unbranded healthcare campaign for Dupuytren’s contracture was reviewed and approved by Endo Pharmaceuticals after a thorough internal promotional review process, which included review by members of Legal, Regulatory, and Medical, to determine that all communications and content are consistent with FDA regulations governing this type of disease awareness campaign.

There’s a lot of conflicting information about Dupuytren’s contracture and its treatments. So much so that many people with Dupuytren’s contracture don’t even know nonsurgical treatments exist and are left confused and frustrated as their condition worsens—a call we couldn’t help but answer.