Brand Experience and Activation > Culture & Context

PROJECT UNDERSTOOD

FCB CANADA, Toronto / GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY / 2020

Awards:

Bronze Cannes Lions
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Overview

Credits

More Entries from Corporate Purpose & Social Responsibility in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
STEVENAGE CHALLENGE

Sponsorship & Brand Partnership

STEVENAGE CHALLENGE

BURGER KING, DAVID

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Gold Cannes Lions
ENJOY BEFORE RETURNING

Consumer Durables

ENJOY BEFORE RETURNING

DIESEL, PUBLICIS ITALY

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Gold Cannes Lions
ANTICORRUPTION HACKATHON ZNÁMKAMARÁDA

Social Engagement & Integration for Live Experience

ANTICORRUPTION HACKATHON ZNÁMKAMARÁDA

ZNÁMKAMARÁDA, WMC|GREY

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Gold Cannes Lions
THE BIRTH OF GAMING TOURISM

Customer Acquisition & Retention

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

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Gold Cannes Lions
EURYTHENES PLASTICUS

Guerrilla Marketing & Stunts

EURYTHENES PLASTICUS

WORLD WILDLIFE FUND (WWF), BBDO

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Gold Cannes Lions
#GOEQUAL

Launch / Re-launch

#GOEQUAL

GO EQUAL MOVEMENT, AFRICA

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Gold Cannes Lions
THE NEW NATIONAL ANTHEM EDITION

Local Brand

THE NEW NATIONAL ANTHEM EDITION

AN NAHAR NEWSPAPER, IMPACT BBDO

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Silver Cannes Lions
HEINZ KETCHUP PUZZLE

Branded Games

HEINZ KETCHUP PUZZLE

KRAFT HEINZ CANADA, RETHINK

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Silver Cannes Lions
RABBI BOT

Tech-led Brand Experience

RABBI BOT

PROCTER & GAMBLE, ACW GREY TEL-AVIV

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Silver Cannes Lions
I AM

Customer Retail / In-store Experience

I AM

STARBUCKS, VMLY&R BRAZIL

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Silver Cannes Lions
ASTRONOMICAL

Brand-owned Experiences

ASTRONOMICAL

EPIC GAMES, EPIC GAMES, INC.

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Silver Cannes Lions
TRIVIAL PURSUIT HOTEL

Brand-owned Experiences

TRIVIAL PURSUIT HOTEL

HASBRO, LEO BURNETT MOSCOW

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Silver Cannes Lions
THE BIRTH OF GAMING TOURISM

Sponsorship & Brand Partnership

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

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Silver Cannes Lions
PLEASE ARREST ME

Cultural Insight

PLEASE ARREST ME

RIT FOUNDATION, OGILVY SINGAPORE

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Silver Cannes Lions
APARTMENTEKA

Cultural Insight

APARTMENTEKA

IKEA, INSTINCT

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Silver Cannes Lions
THE NEW NATIONAL ANTHEM EDITION

Cultural Insight

THE NEW NATIONAL ANTHEM EDITION

AN NAHAR NEWSPAPER, IMPACT BBDO

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Silver Cannes Lions
#GOEQUAL

Breakthrough on a Budget

#GOEQUAL

GO EQUAL MOVEMENT, AFRICA

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Bronze Cannes Lions
HEINZ KETCHUP PUZZLE

Food & Drink

HEINZ KETCHUP PUZZLE

KRAFT HEINZ CANADA, RETHINK

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Bronze Cannes Lions
A HARD PILL TO SWALLOW

Healthcare

A HARD PILL TO SWALLOW

APOTEK HJARTAT, ÅKESTAM HOLST

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Bronze Cannes Lions
RENAULT - VILLAGE ELECTRIQUE

Automotive

RENAULT - VILLAGE ELECTRIQUE

RENAULT, PUBLICIS CONSEIL

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Bronze Cannes Lions
STEVENAGE CHALLENGE

Retail

STEVENAGE CHALLENGE

BURGER KING, DAVID

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Bronze Cannes Lions
THE BIRTH OF GAMING TOURISM

Media / Entertainment

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

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Bronze Cannes Lions
THE CONNECTED ISLAND

Consumer Services / Business to Business

THE CONNECTED ISLAND

THREE IRELAND, BOYS + GIRLS

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Bronze Cannes Lions
PENSIONS DELIVERY

Consumer Services / Business to Business

PENSIONS DELIVERY

ITAÚ ARGENTINA, GREY ARGENTINA

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More Entries from FCB CANADA

24 items

Gold Cannes Lions
PROJECT UNDERSTOOD

Experience Design: Voice

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY , FCB CANADA

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Gold Cannes Lions
ENDANGERED SYNDROME

Long-term Strategy

ENDANGERED SYNDROME

CANADIAN DOWN SYNDROME SOCIETY, FCB CANADA

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Silver Cannes Lions
PROJECT UNDERSTOOD

Reduced Inequalities

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY , FCB CANADA

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Silver Cannes Lions
PROJECT UNDERSTOOD

Co-creation & User Generated Content

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY , FCB CANADA

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Bronze Cannes Lions
PROJECT UNDERSTOOD

Health & Wellness Tech

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY , FCB CANADA

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Bronze Cannes Lions
PROJECT UNDERSTOOD

New Realities & Voice-activation

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY , FCB CANADA

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Bronze Cannes Lions
PROJECT UNDERSTOOD

Social Behaviour

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY , FCB CANADA

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Bronze Cannes Lions
PROJECT UNDERSTOOD

Corporate Purpose & Social Responsibility

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY , FCB CANADA

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Shortlisted Cannes Lions
PROJECT UNDERSTOOD

Titanium

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY , FCB CANADA

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Shortlisted Cannes Lions
PROJECT UNDERSTOOD

Data-driven Consumer Product

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY , FCB CANADA

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Shortlisted Cannes Lions
PROJECT UNDERSTOOD

Good Health and Well-being

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY , FCB CANADA

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Shortlisted Cannes Lions
FINANCIAL FAIRNESS

Consumer Services / Business to Business

FINANCIAL FAIRNESS

BMO (BANK OF MONTREAL), FCB CANADA

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Shortlisted Cannes Lions
ENDANGERED SYNDROME

Not-for-profit / Charity / Government

ENDANGERED SYNDROME

CANADIAN DOWN SYNDROME SOCIETY, FCB CANADA

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Shortlisted Cannes Lions
ANYTHING BUT SORRY

Not-for-profit / Charity

ANYTHING BUT SORRY

CANADIAN DOWN SYNDROME SOCIETY, FCB CANADA

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Shortlisted Cannes Lions
STAGE YOUR DRIVEWAY

Use of Ambient Media: Large Scale

STAGE YOUR DRIVEWAY

BMW, FCB CANADA

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Shortlisted Cannes Lions
PROJECT UNDERSTOOD

Data Storytelling

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY , FCB CANADA

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Shortlisted Cannes Lions
STAGE YOUR DRIVEWAY

Data-driven Targeting

STAGE YOUR DRIVEWAY

BMW, FCB CANADA

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Shortlisted Cannes Lions
PROJECT UNDERSTOOD

Curation of Data

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY , FCB CANADA

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Shortlisted Cannes Lions
PROJECT UNDERSTOOD

IA Application

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY , FCB CANADA

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Shortlisted Cannes Lions
PROJECT UNDERSTOOD

Sponsorship & Brand Partnership

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY , FCB CANADA

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Shortlisted Cannes Lions
THE GOLDEN OVEN

Excellence in Media Insights & Strategy

THE GOLDEN OVEN

MCCAIN, FCB CANADA

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Shortlisted Cannes Lions
ENDANGERED SYNDROME

Challenger Brand

ENDANGERED SYNDROME

CANADIAN DOWN SYNDROME SOCIETY, FCB CANADA

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Shortlisted Cannes Lions
FINANCIAL FAIRNESS

Social Behaviour

FINANCIAL FAIRNESS

BMO (BANK OF MONTREAL), FCB CANADA

(opens in a new tab)
Shortlisted Cannes Lions
PROJECT UNDERSTOOD

Social Behaviour

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY , FCB CANADA

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