Push Continental‘s brand awareness as manufacturer of premium tyres as close to target group and point of interest as possible. Communicate the fact that Continental is a reliable premium tyre partner in any weather. Make Continental a special and outstanding tyre brand.

Extremely high ad awareness amongst core target segment. Outdoor awareness, especially, has increased since branded truck rear ends went on the road. Steadily contacting new drivers at very low CpT due to bartering deal.Generated several articles in German trade press and online tyre portals.

Creative reflective layout covering complete truck rear end. Key visual, FIFA sponsorship logo and print creative have been used and adapted to generate synergies with classical brand campaign.

For reasons of consistency and road safety all branded trucks have been equipped with Continental truck tyres.

This advertising is 'the talk of the road' – especially amongst frequent motorway drivers and tyre and trade B2B-segment. Trucks are routed throughout the whole of Germany and branded rear ends are seen by new motorway drivers every day. No coverage wastage at all.

Campaign runs on TV, print, online and truck rear ends. Rear end advertising has been integrated to embrace the target group at the closest point of interest possible – on the road. Innovative reflective rear end advertisement could be used by Continental for the first time ever in Germany as this is part of an official test phase on road safety. Truck rear end advertisement contributes to continuity approach and generates exposures all year long in core target segments of frequent drivers. All branded trucks are equipped with Continental tyres.