Most people use Red Packets redeemed from different shopping malls every Chinese New Year. It's very hard to stand out by a nice design only. We need to figure out a way to make the red packet of New Town Plaza became Talk of The Town in Hong Kong and China.

NTP creates a voice-recordable red packet made with audio paper from Japan and designed with the look of traditional “red paper”. Our packet allows users to record a 20s blessing for their beloved ones. We filmed 3 ordinary Chinese families using our packets, without rehearsal or scripts.

We hope to remind people that, the human touch is lacked in modern Chinese culture and it's easily revitalised with our recordable red packet, everyone can record a blessing to their beloved ones.

1, All red packets (3000 sets) are redeemed shortly.

2, It generates over 4 million media value. It became headliner in local newspaper (section A - local news) and also circulates among celebrities circle.

3, As of 24 March 2014, the online video received 134,505 views.

New Town Plaza is located at Shatin, one of the biggest town at Hong Kong, it's the landmark for residence there. In addition, it's also a hotspot for mainland travellers to shop because of its convenient location close to Lo Wu, the gate to mainland.

Unlike other shopping malls, New Town Plaza always emphasises its human touch, rather than just shopping, shopping and shopping. It projects an image of "centre of Shatin" for locals and travellers. So the recordable red packet ties back with its image closely and spread the message to HK people and travellers.