"To make Volvo’s hiring process as innovative as our cars.” was the heart of our creative brief and we took it to the letter. By applying Artificial Intelligence to the car’s software and safety systems, we turned Volvo’s flagship luxury sedan into a car that is able to recruit its own technicians. It was named ‘The Recruiting Car’. We engineered software that enables the car to complete intake interviews tapping in to the vehicle’s speech- and face recognition features. By doing this, we completely changed the conversation from new car models to employment.

Implementation

The idea required a significant amount of real-time processing power.

We used the pedestrian camera to identify the candidates. And via an integrated voice-enabled AI bot and text-to-speech software built into the Volvo's entertainment interface, we managed to convey a ‘human-like’ conversation with the candidates.

Placement

We installed the Recruiting Car (HR90) on the Motorshow in Brussels – Belgium’s biggest car event of the year. The Recruiting Car is now being used at dealerships to recruit technicians all around the country.

Scale

The campaign was announced on social media and through PR. During the launch, journalists came flocking to the Volvo stand, and Volvo’s innovative showpiece was mentioned in all the 7 o’clock news shows covering the Motorshow, reaching 6M people (57% of the population)