"To make Volvo’s hiring process as innovative as our cars.” was the heart of our creative brief and we took it to the letter. By applying Artificial Intelligence to the car’s software and safety systems, we turned Volvo’s flagship luxury sedan into a car that is able to recruit its own technicians. It was named ‘The Recruiting Car’. We engineered software that enables the car to complete intake interviews tapping in to the vehicle’s speech- and face recognition features. By doing this, we completely changed the conversation from new car models to employment.

• Instead of coming up with a conventional HR advert, we've designed and modified Volvo in-car software at the leading edge of innovation, to turn a high-end luxury car into a recruitment tool.

• We’ve used AI and real-time data to process every single word said, and every movement made by the candidates in the course of the interview.

Just as the pedestrian camera is able to identify candidates, we also implemented an AI bot into the Volvo interface, which works on text to speech software to ask questions and speech to text software to retrieve answers from candidates.

An integration of IBM Watson personality analysis enabled us to draw a detailed description of a candidate on a psychological level.

Based on people’s facial expressions the car detects people’s mood and plays music accordingly. Or recognises the color of the shirt the applicant is wearing.