Print and Publishing > Print: Sectors
RED
VMLY&R BRAZIL, São Paulo / BIC / 2021
Awards:
Shortlisted Cannes Lions
1 of 0 items
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Cultural / Context information for the jury
Every year, private school students in brazil are required to buy new school material. And the BIC 4 color pen is a classic money-saving choice for parents everywhere - after all, its four pens in one. We wanted to remind parents how advantageous for them is to choose our product for the school year, by showing the power of having four colors.
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