Special free health insurance became available for every Pokemon GO player.

In 36 hours, Sberbank developed and launched a new product. Special free health insurance became available for every Pokemon GO player.

95 million people in Russia learned about Sberbank insurance in just three days.

Tens of thousands of players applied for insurance

95% of Pokemon mentions in the Russian media went along with Sberbank and 98% of the mentions were positive.

By creating new financial product just in 36 hours bank informed 95 million people about it's insurance services.

Insurance from Sberbank has been on the market for a while but awareness of their products has been low. Just after the launch of the Pokemon GO, the media began discussing various accidents.