Special free health insurance became available for every Pokemon GO player.

In 36 hours, Sberbank developed and launched a new product. To attract more interest, bank installed lure modules in Sberbank branches in 16 Russian cities

95 million people in Russia learned about Sberbank insurance in just three days.

Tens of thousands of players applied for insurance

95% of Pokemon mentions in the Russian media went along with Sberbank and 98% of the mentions were positive.