Schindler is a global manufacturer of lifts and escalators whose head office is in Ebikon, near Lucerne. The historic site was recently turned into a modern campus with representative head offices for the Schindler Group. The heart of the campus is the new Schindler City Center, where customers and guests are welcomed and can experience the Schindler brand. The City Center is linked to the renovated management building via a base building that houses the auditorium, staff restaurant and reception area.

Escalators run through the four-storey glass cube of the Visitor Centre. Anyone standing on them can see the Schindler Campus and the surrounding landscape pass by as if in a film. This experience became the leitmotif of the exhibition: you move yourself, or the installations move around you. The result is a performance of people and technology: a model case for the mobility of the future for which Schindler stands. This is particularly important, as the City Center is designed to convey the Schindler Group's innovative strength to customers and partners as well as to guided groups of visitors. It is not just an exhibition space, but mixes the innovative stations with lounge areas for conversations with high-ranking partners.

All installations are site-specific. They are the product of intensive conceptual research and development phases in which prototypes were built. They are characterized by the synthesis of content, specially developed software and specific hardware elements. Besides a large number of smaller exhibits, eight major installations were developed and realised. These include a huge, illuminated city model, which is animated with augmented reality; a group of 30 towers over two storeys high, in which screens move up and down and position themselves according to the content shown; a five-metre-wide circle of curved screens; and an installation of 49 freely hanging LED grids, which on the one hand show the virtual images of an interactive game, but are equally transparent to to surrounding landscape.

The Visitor Center illustrates Schindler's holistic approach to the urban mobility of the future. Starting as an industrial company that produces lifts and escalators, the group is increasingly becoming a service provider for the entire urban mobility spectrum. The Visitor Center conveys the associated claim to innovation in a way that is itself innovative. The brand story is not only conveyed theoretically, but can actually be felt. As the first reactions to the visitor experience were extremely enthusiastic, a broader audience reaction wasn't yet seized as a result of the covid-19 pandemic.