Schindler is a global manufacturer of lifts and escalators whose head office is in Ebikon, near Lucerne. The historic site was recently turned into a modern campus with representative head offices for the Schindler Group. The heart of the campus is the new Schindler City Center, where customers and guests are welcomed and can experience the Schindler brand.

Escalators run through the four-stories glass cube of the Visitor Centre. Anyone standing on them can see the Schindler Campus and the surrounding landscape pass by as if in a film. This experience became the leitmotif of the exhibition: you move yourself, or the installations move around you. The result is a performance of people and technology: a model case for the mobility of the future for which Schindler stands.

The visitor experience, spanning over four floors, was planned, designed and executed in a process of seven years. Eight major installations were developed and realised along with a variety of smaller exhibits. The main installations include a huge, illuminated city model, which is animated with augmented reality; a group of 30 towers over two stories high, in which screens move up and down and position themselves according to the content shown; a five-metre-wide circle of curved screens; and an installation of 49 freely hanging LED grids, which on the one hand show the virtual images of an interactive game, but are equally transparent to to surrounding landscape.

The Visitor Center illustrates Schindler's holistic approach to the urban mobility of the future. Starting as an industrial company that produces lifts and escalators, the group is increasingly becoming a service provider for the entire urban mobility spectrum. The Visitor Center conveys the associated claim to innovation in a way that is itself innovative. The brand story is not only conveyed theoretically, but can actually be felt.