Leverage innovation to stand out from the competition and enhance proximity with a younger target audience.

Maximise a minimal budget. Publicity generated: 345.000€ ROI 650%

We manufactured a gigantic Scotch-Brite Non-Scratch scouring pad and we cleaned the entire glass surface of a Madrid skyscraper building. We transformed a window cleaning elevator platform into an enormous Scotch-Brite Non-Scratch scouring pad, wrapping it in the same material that the product is made from. With the window cleaning elevator platform prepped and ready, we cleaned and polished the Master’s Madrid building. Over 60 metres high and with over 2,500 square metres of glass surface across the length and breadth of its frontage.

The challenge was completed to perfection, demonstrating the product’s efficacy in real time, with maximum impact on the desired target audience as well as the media that attended the event on the day. The action was successful in achieving high levels of impact, awareness and product sales as a result of the event