Instead of only making people understand the technology in the minimum details we wanted to make them feel it. A good way to generate buzz on our campaign.

So, the idea was to transform the "car feature videos" that used to be boring and cold into something fun and sensitive, inspired by an internet hit, the satisfying videos.

To do that we combined the perfect media to generate conversation (Twitter) and a famous visual and 3D artist, master of satisfying videos, Arben Vllasaliu.

Arben created 10 videos, one for each special technology of Ford Ecosport, representing and explaining it through an innovative language.

Features explored in each video:

- Inclined Road Assistant

- 2.0 Direct Flex 176hp Engine

- Run Flat Tires

- Monitoring Sensor of Tire Pressure

- Paddleshift

- 4WD traction

- Blind Spot Monitoring

- Sync3® Waze

During the process we take care to respect the social network language and also Arben’s style, exploring his craft the most.

We came up with the major idea, scripts and visual references (which was his own work) and he did his best, adding his know how, experience and sensibility in the project.

His craft is there in each detail: in the textures, in the movement, in the sound effect, in the exact time to do the loop and in the macro thought about each video.

We also take care to add some Ford personality to these videos, with car textures; brand (and product) colours; car sounds; the technology mood; and movements that helped people understand what they were watching by feeling it.

We combined two icons of pop culture (satisfying videos and Ford) into a cool visual and crafted internet content.