Film Craft > Film Craft
SMARTHOUSE
TRY REKLAME, Oslo / REMA1000 / 2019
Overview
Credits
OVERVIEW
Write a short summary of what happens in the film
The film opens in a smart home, where the slightly smug owner can do everything from making a smoothie to unlocking the front door simply by voice command. Everything runs smooth until a trip to the dentist and a numbing Novocaine injection...
Cultural/Context information for the jury
Rema 1000 is a Norwegian supermarket chain. For 20 years they have ran their marketing concept: "Simplicity is king" witch is also their philosophy.
Tell the jury about the choice of music track.
What is the last thing you want to hear if you are locked out of your house in the rain? Party music maybe? Jennifer Lopez? At least for this jazzlovin´ guy...
And the joke is: "Open door"/"On the floor". It had to be this song...
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