Little Britain’s biggest fans and harshest critics will agree on one thing - it’s offensive. In fact, the humour of the show is built on offending people, and this has proved very successful. By warning people about the impending onslaught of prejudicial comedy we are, in fact, advertising the very thing that compels the consumer to watch (and buy) the DVD in the first place. The execution is simple and serves to remind fans why they love it, while intriguing and enticing those of us yet to see it.