We were asked by the organisers of Design Indaba 10 to conceptualise a direct mailer that would introduce each of the world-famous designers, who had been invited to speak at the conference, to Cape Town – the host city for the event.

Every designer who received a pack agreed to speak at the conference.

Our idea was to create a unique travel brochure that, instead of simply making unsupported promises about the destination, actually let prospective speakers interactively experience a small part of Cape Town.