Film > Product & Service

CRASH TEST PANDA

MARCEL, Paris / FIAT GROUP / 2009

Awards:

Gold Cannes Lions

CampaignCampaign(opens in a new tab)

Overview

Credits

Overview

Synopsis

A Fiat 500 driven by a panda crashes in slow motion.

The panda remains perfectly safe.Tag: Engineered for a lower impact on the environment.Fiat. The lowest CO2 emission car range in Europe.

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24 items

Grand Prix Cannes Lions

Interactive Film

CAROUSEL

PHILIPS, DDB & TRIBAL AMSTERDAM

(opens in a new tab)

Gold Cannes Lions

Alcoholic Drinks

PURE WATERS

LION NATHAN, PUBLICIS MOJO

(opens in a new tab)

Gold Cannes Lions

Pharmacy

READING

PFIZER, TAXI CANADA

(opens in a new tab)

Gold Cannes Lions

Pharmacy

STROLLING

PFIZER, TAXI CANADA

(opens in a new tab)

Gold Cannes Lions

Pharmacy

ANTIQUING

PFIZER, TAXI CANADA

(opens in a new tab)

Gold Cannes Lions

Pharmacy

LOVE DISTANCE

SAGAMI RUBBER, GT TOKYO

(opens in a new tab)

Gold Cannes Lions

Cars

CRASH TEST PANDA

FIAT GROUP, MARCEL

(opens in a new tab)

Gold Cannes Lions

Cars

DOG-FISH

VOLKSWAGEN, ALMAPBBDO

(opens in a new tab)

Gold Cannes Lions

Entertainment & Leisure

ORIENTALS

GOBIERNO DE LA CIUDAD, SAVAGLIO\TBWA

(opens in a new tab)

Gold Cannes Lions

Entertainment & Leisure

HINDU

GOBIERNO DE LA CIUDAD, SAVAGLIO\TBWA

(opens in a new tab)

Gold Cannes Lions

Publications & Media

A DAY IN THE LIFE OF CHENNAI

JWT INDIA

(opens in a new tab)

Gold Cannes Lions

Commercial Public Services

DANCE

T MOBILE, SAATCHI & SAATCHI

(opens in a new tab)

Gold Cannes Lions

Public Health & Safety

DEBRIS

THE ARMY/COI, GOLLEY SLATER GROUP

(opens in a new tab)

Gold Cannes Lions

Public Health & Safety

AUTOBAHN

THE ARMY/COI, GOLLEY SLATER GROUP

(opens in a new tab)

Gold Cannes Lions

Public Awareness Messages

PHONE

MTV, JWT NEW YORK

(opens in a new tab)

Gold Cannes Lions

Public Awareness Messages

AIRPORT

MTV, JWT NEW YORK

(opens in a new tab)

Gold Cannes Lions

Fundraising & Appeals

DYING OLD

CANCER RESEARCH, Y&R NZ

(opens in a new tab)

Gold Cannes Lions

Best Use of Music

A DAY IN THE LIFE OF CHENNAI

JWT INDIA

(opens in a new tab)

Gold Cannes Lions

Best Use of Music

GUCCI FLORA

PROCTER & GAMBLE, FILMMASTER

(opens in a new tab)

Gold Cannes Lions

Internet Film

DIAL HARD

AB INBEV, MOTHER

(opens in a new tab)

Gold Cannes Lions

Internet Film

VINGT-QUATRE

AB INBEV, MOTHER

(opens in a new tab)

Gold Cannes Lions

Internet Film

8 KILOMETRE

AB INBEV, MOTHER

(opens in a new tab)

Gold Cannes Lions

Other Screens

CHANGED OPENING CREDITS & EPISODES

STUDIO BRUSSELS, MORTIERBRIGADE

(opens in a new tab)

Gold Cannes Lions

Other Screens

CHAMBERS VIDEO ART PIECE

CHAMBERS HOTEL, BARRIE D'ROZARIO MURPHY

(opens in a new tab)

More Entries from MARCEL

24 items

Grand Prix Cannes Lions

Creative Effectiveness

BLACK SUPERMARKET

CARREFOUR, MARCEL

(opens in a new tab)

Grand Prix Cannes Lions

Brand purpose & impact

ACT FOR FOOD

CARREFOUR, MARCEL

(opens in a new tab)

Gold Cannes Lions

Retail, e-Commerce, Restaurants & Fast Food Chains

SUGAR DETOX

INTERMARCHE, MARCEL

(opens in a new tab)

Gold Cannes Lions

Use of Customer in-Store Experience

INGLORIOUS FRUITS AND VEGETABLES

INTERMARCHE, MARCEL

(opens in a new tab)

Gold Cannes Lions

Visual Effects

L'ODYSSÉE

CARTIER, MARCEL

(opens in a new tab)

Gold Cannes Lions

Clothing, Footwear & Accessories

1992 RAPPER

RAY-BAN, MARCEL

(opens in a new tab)

Gold Cannes Lions

Clothing, Footwear & Accessories

1956 DANCING

RAY-BAN, MARCEL

(opens in a new tab)

Gold Cannes Lions

Clothing, Footwear & Accessories

1942 LOVERS

RAY-BAN, MARCEL

(opens in a new tab)

Gold Cannes Lions

Cars & Automotive Services

PENGUINS

FIAT GROUP, MARCEL

(opens in a new tab)

Gold Cannes Lions

Cars & Automotive Services

WALRUS

FIAT GROUP, MARCEL

(opens in a new tab)

Gold Cannes Lions

Cars & Automotive Services

PANDA

FIAT GROUP, MARCEL

(opens in a new tab)

Gold Cannes Lions

Cars

CRASH TEST PANDA

FIAT GROUP, MARCEL

(opens in a new tab)

Gold Cannes Lions

Use of Dgital Marketing

#HANDSOFF

MARC DORCEL, MARCEL

(opens in a new tab)

Gold Cannes Lions

Photography

1992 RAPPER

RAY-BAN, MARCEL

(opens in a new tab)

Gold Cannes Lions

Photography

1965 MINISKIRT

RAY-BAN, MARCEL

(opens in a new tab)

Gold Cannes Lions

Photography

1956 DANCING

RAY-BAN, MARCEL

(opens in a new tab)

Gold Cannes Lions

Photography

1942 LOVERS

RAY-BAN, MARCEL

(opens in a new tab)

Gold Cannes Lions

Clothing, Footwear & Accessories

RODEO

LUXOTTICA, MARCEL

(opens in a new tab)

Gold Cannes Lions

Clothing, Footwear & Accessories

PHOTOJOURNALIST

LUXOTTICA, MARCEL

(opens in a new tab)

Gold Cannes Lions

Clothing, Footwear & Accessories

STREAKER

LUXOTTICA, MARCEL

(opens in a new tab)

Gold Cannes Lions

Acquisitions

#HANDSOFF

MARC DORCEL, MARCEL

(opens in a new tab)

Gold Cannes Lions

Product Launches

INGLORIOUS FRUITS AND VEGETABLES

INTERMARCHE, MARCEL

(opens in a new tab)

Gold Cannes Lions

Non-Standard Indoor Advertising

SUGAR DETOX

INTERMARCHE, MARCEL

(opens in a new tab)

Gold Cannes Lions

Limited Run Promotional Items & Printed Media

SOUVENIRS DE PARIS

CENTRE POMPIDOU, MARCEL

(opens in a new tab)