PR > Practices & Specialisms

STAY WITH PRIDE

WHYBIN\TBWA GROUP SYDNEY, Sydney / AIRBNB / 2015

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Sponsorship in PR

24 items

Grand Prix Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Brand voice (incl. strategic storytelling)

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

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Gold Cannes Lions
INTERCEPTION

Automotive and Transport

INTERCEPTION

VOLVO, GREY NEW YORK

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Gold Cannes Lions
70 GUARDIANS OF WINTER

Automotive and Transport

70 GUARDIANS OF WINTER

SKODA, PROXIMITY BARCELONA

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Gold Cannes Lions
THE LUCKY IRON FISH PROJECT

Healthcare & Wellbeing

THE LUCKY IRON FISH PROJECT

LUCKY IRON FISH, GEOMETRY GLOBAL

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Gold Cannes Lions
TRUE WETSUITS

Luxury goods, Fashion & Beauty

TRUE WETSUITS

QUIKSILVER, TBWA\HAKUHODO

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Gold Cannes Lions
THE RGB NEWS

Media, Arts & Entertainment

THE RGB NEWS

ANTENA 1 , GEOMETRY GLOBAL

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Gold Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Travel, Tourism & Leisure

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

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Gold Cannes Lions
CLEVER BUOY

Technology & Manufacturing

CLEVER BUOY

OPTUS, FUEL COMMUNICATIONS

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Gold Cannes Lions
THE GUN SHOP

Charity & not for Profit

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
GROCERIES NOT GUNS

Public Affairs & Lobbying

GROCERIES NOT GUNS

MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA, GREY CANADA

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Gold Cannes Lions
PROUD WHOPPER

Corporate Responsibility

PROUD WHOPPER

BURGER KING, DAVID

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Gold Cannes Lions
ASHES

Internal Communications (incl. employee Engagement)

ASHES

CAMPOFRIO FOOD GROUP, McCANN MADRID

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Events & Experiential (incl. stunts)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Gold Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Use of digital Platforms

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

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Gold Cannes Lions
PHOTOSHOP MURDER MYSTERY

Community Building/Management

PHOTOSHOP MURDER MYSTERY

ADOBE, EDELMAN

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Gold Cannes Lions
#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY

Response/Real-Time Activity (including crowdsourcing)

#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY

CHEVROLET, FLEISHMANHILLARD

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Integrated Campaign led by PR

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

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Silver Cannes Lions
SNACKHOLIDAYS

Travel, Tourism & Leisure

SNACKHOLIDAYS

TRANSAVIA, LES GAULOIS

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Silver Cannes Lions
PROUD WHOPPER

Retail & Restaurants

PROUD WHOPPER

BURGER KING, DAVID

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Silver Cannes Lions
THE CONCERT NO ONE WAS WAITING FOR

Financial Services

THE CONCERT NO ONE WAS WAITING FOR

BBVA, FAHRENHEIT DDB

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Silver Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charity & not for Profit

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Silver Cannes Lions
THE ART OF WAITING

Corporate Reputation & Communication

THE ART OF WAITING

RECLAME AQUI, GREY BRAZIL

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Silver Cannes Lions
CLEVER BUOY

Corporate Reputation & Communication

CLEVER BUOY

OPTUS, FUEL COMMUNICATIONS

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More Entries from WHYBIN\TBWA GROUP SYDNEY

24 items

Silver Cannes Lions
UNCRUSHABLE

Durable Consumer Goods

UNCRUSHABLE

M.J. BALE, WHYBIN\TBWA GROUP SYDNEY

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Silver Cannes Lions
STAY WITH PRIDE

Sponsorship

STAY WITH PRIDE

AIRBNB, WHYBIN\TBWA GROUP SYDNEY

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Silver Cannes Lions
IT'S IN YOU

Brand Voice & Strategic Storytelling

IT'S IN YOU

DAVID JONES, WHYBIN\TBWA GROUP SYDNEY

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Silver Cannes Lions
UNCRUSHABLE

Response / Real-time Activity

UNCRUSHABLE

M.J. BALE, WHYBIN\TBWA GROUP SYDNEY

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Bronze Cannes Lions
NZDRONIE

Innovative Use of Social for Mobile

NZDRONIE

TOURISM NEW ZEALAND, WHYBIN\TBWA GROUP SYDNEY

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Shortlisted Cannes Lions
GRAZED ON GREATNESS

Creative Effectiveness

GRAZED ON GREATNESS

MJ BALE, WHYBIN\TBWA GROUP SYDNEY

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Shortlisted Cannes Lions
STAY WITH PRIDE

Targeted Ambient Media: Large Scale

STAY WITH PRIDE

AIRBNB, WHYBIN\TBWA GROUP SYDNEY

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Shortlisted Cannes Lions
NZDRONIE

Use of Events & Stunts

NZDRONIE

TOURISM NEW ZEALAND, WHYBIN\TBWA GROUP SYDNEY

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Shortlisted Cannes Lions
STAY WITH PRIDE

Events & Experiential (incl. stunts)

STAY WITH PRIDE

AIRBNB, WHYBIN\TBWA GROUP SYDNEY

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Shortlisted Cannes Lions
UNCRUSHABLE

Use of Stunts

UNCRUSHABLE

M.J. BALE, WHYBIN\TBWA GROUP SYDNEY

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Shortlisted Cannes Lions
PRIDE IN DIVERSITY

Brand Voice & Strategic Storytelling

PRIDE IN DIVERSITY

DAVID JONES, WHYBIN\TBWA GROUP SYDNEY

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Shortlisted Cannes Lions
IT'S IN YOU

Influencer Communication & Social Amplification

IT'S IN YOU

DAVID JONES, WHYBIN\TBWA GROUP SYDNEY

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Shortlisted Cannes Lions
DATA AUCTION

Innovative Use of Social or Community

DATA AUCTION

VIRGIN, WHYBIN\TBWA GROUP SYDNEY

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CRASHED CAR SHOWROOM

Creative Effectiveness

CRASHED CAR SHOWROOM

INSURANCE AUSTRALIA GROUP, WHYBIN\TBWA GROUP SYDNEY

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STAY WITH PRIDE

Use of Promotional Events & Stunts

STAY WITH PRIDE

AIRBNB, WHYBIN\TBWA GROUP SYDNEY

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NZDRONIE

Use of Promotional Events & Stunts

NZDRONIE

TOURISM NEW ZEALAND, WHYBIN\TBWA GROUP SYDNEY

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UNCRUSHABLE

Integrated Campaign

UNCRUSHABLE

M.J. BALE, WHYBIN\TBWA GROUP SYDNEY

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STAY WITH PRIDE

Use of Live Shows/Concerts/Festivals

STAY WITH PRIDE

AIRBNB, WHYBIN\TBWA GROUP SYDNEY

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DATE

Script

DATE

FOXTEL, WHYBIN\TBWA GROUP SYDNEY

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BUS

Script

BUS

FOXTEL, WHYBIN\TBWA GROUP SYDNEY

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KAREN

Script

KAREN

FOXTEL, WHYBIN\TBWA GROUP SYDNEY

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KAREN RETURNS

Script

KAREN RETURNS

FOXTEL, WHYBIN\TBWA GROUP SYDNEY

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MOBILE CINEMA

Script

MOBILE CINEMA

FOXTEL, WHYBIN\TBWA GROUP SYDNEY

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PRELUDE

Script

PRELUDE

FOXTEL, WHYBIN\TBWA GROUP SYDNEY

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