Brand Experience and Activation > Use of Promo & Activation

STAY WITH PRIDE

WHYBIN\TBWA GROUP SYDNEY, Sydney / AIRBNB / 2015

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Overview

Credits

More Entries from Use of Live Shows/Concerts/Festivals in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
LIFEPAINT

Cars & Automotive Services

LIFEPAINT

VOLVO, GREY LONDON

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Promotional Events & Stunts

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
CHASING HORIZONS

Use of Promotional Events & Stunts

CHASING HORIZONS

CITIZEN, WIEDEN+KENNEDY AMSTERDAM

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Gold Cannes Lions
SECURITY MOMS

Use of Live Shows/Concerts/Festivals

SECURITY MOMS

SPORT CLUB RECIFE, OGILVY BRASIL

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Gold Cannes Lions
THE GUN SHOP

Use of Exhibitions and Installations

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
THE SALT YOU CAN SEE

Use of Ambient in a Promotional Campaign: Small Scale

THE SALT YOU CAN SEE

FUNDACION FAVALORO, GREY ARGENTINA

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Gold Cannes Lions
SAFETY TRUCK

Use of Ambient in a Promotional Campaign: Large Scale

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

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Gold Cannes Lions
HOLOGRAMS FOR FREEDOM

Use of Ambient in a Promotional Campaign: Large Scale

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

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Gold Cannes Lions
SHADOW WIFI

Use of Ambient in a Promotional Campaign: Large Scale

SHADOW WIFI

LIGA CONTRA EL CANCER, HAPPINESS BRUSSELS

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Gold Cannes Lions
MAKEUP GENIUS

Use of Customer in-Store Experience

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Gold Cannes Lions
SOS SMS

Use of Digital Advertising in a Promotional Campaign

SOS SMS

RED CROSS, GREY GROUP MÈXICO

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Gold Cannes Lions
UNSKIPPABLE

Use of Digital Advertising in a Promotional Campaign

UNSKIPPABLE

GEICO, THE MARTIN AGENCY

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Gold Cannes Lions
HOUSE OF MAMBA

Use of New Technology in a Promotional Campaign

HOUSE OF MAMBA

NIKE, AKQA

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Gold Cannes Lions
MISERABLE IN PUERTO RICO

Use of Social Platform(s) in a Promotional Campaign

MISERABLE IN PUERTO RICO

COMMONWEALTH OF PUERTO RICO, J. WALTER THOMPSON PUERTO RICO

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Audience in a Promotional Campaign

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
#LIKEAGIRL

Fast Moving Consumer Goods (not including Food & Drinks)

#LIKEAGIRL

PROCTER & GAMBLE, LEO BURNETT TORONTO

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Gold Cannes Lions
NIVEA DOLL

Fast Moving Consumer Goods (not including Food & Drinks)

NIVEA DOLL

BDF, FCB BRASIL

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Gold Cannes Lions
4G4GOOD

Commercial Public Services, including Healthcare & Medical

4G4GOOD

DDB GROUP SINGAPORE

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Gold Cannes Lions
THE SALT YOU CAN SEE

Commercial Public Services, including Healthcare & Medical

THE SALT YOU CAN SEE

FUNDACION FAVALORO, GREY ARGENTINA

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Gold Cannes Lions
SECURITY MOMS

Travel, Entertainment & Leisure

SECURITY MOMS

SPORT CLUB RECIFE, OGILVY BRASIL

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Gold Cannes Lions
PROUD WHOPPER

Retail, e-Commerce & Restaurants

PROUD WHOPPER

BURGER KING, DAVID

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charities (incl. Fundraising, Donations & Appeals)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Charities (incl. Fundraising, Donations & Appeals)

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
THE GUN SHOP

Public Health & Safety & Public Awareness Messages

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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More Entries from WHYBIN\TBWA GROUP SYDNEY

24 items

Silver Cannes Lions
UNCRUSHABLE

Durable Consumer Goods

UNCRUSHABLE

M.J. BALE, WHYBIN\TBWA GROUP SYDNEY

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Silver Cannes Lions
STAY WITH PRIDE

Sponsorship

STAY WITH PRIDE

AIRBNB, WHYBIN\TBWA GROUP SYDNEY

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Silver Cannes Lions
IT'S IN YOU

Brand Voice & Strategic Storytelling

IT'S IN YOU

DAVID JONES, WHYBIN\TBWA GROUP SYDNEY

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Silver Cannes Lions
UNCRUSHABLE

Response / Real-time Activity

UNCRUSHABLE

M.J. BALE, WHYBIN\TBWA GROUP SYDNEY

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Bronze Cannes Lions
NZDRONIE

Innovative Use of Social for Mobile

NZDRONIE

TOURISM NEW ZEALAND, WHYBIN\TBWA GROUP SYDNEY

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Shortlisted Cannes Lions
GRAZED ON GREATNESS

Creative Effectiveness

GRAZED ON GREATNESS

MJ BALE, WHYBIN\TBWA GROUP SYDNEY

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Shortlisted Cannes Lions
STAY WITH PRIDE

Targeted Ambient Media: Large Scale

STAY WITH PRIDE

AIRBNB, WHYBIN\TBWA GROUP SYDNEY

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Shortlisted Cannes Lions
NZDRONIE

Use of Events & Stunts

NZDRONIE

TOURISM NEW ZEALAND, WHYBIN\TBWA GROUP SYDNEY

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Shortlisted Cannes Lions
STAY WITH PRIDE

Events & Experiential (incl. stunts)

STAY WITH PRIDE

AIRBNB, WHYBIN\TBWA GROUP SYDNEY

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Shortlisted Cannes Lions
UNCRUSHABLE

Use of Stunts

UNCRUSHABLE

M.J. BALE, WHYBIN\TBWA GROUP SYDNEY

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Shortlisted Cannes Lions
PRIDE IN DIVERSITY

Brand Voice & Strategic Storytelling

PRIDE IN DIVERSITY

DAVID JONES, WHYBIN\TBWA GROUP SYDNEY

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Shortlisted Cannes Lions
IT'S IN YOU

Influencer Communication & Social Amplification

IT'S IN YOU

DAVID JONES, WHYBIN\TBWA GROUP SYDNEY

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Shortlisted Cannes Lions
DATA AUCTION

Innovative Use of Social or Community

DATA AUCTION

VIRGIN, WHYBIN\TBWA GROUP SYDNEY

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CRASHED CAR SHOWROOM

Creative Effectiveness

CRASHED CAR SHOWROOM

INSURANCE AUSTRALIA GROUP, WHYBIN\TBWA GROUP SYDNEY

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STAY WITH PRIDE

Use of Promotional Events & Stunts

STAY WITH PRIDE

AIRBNB, WHYBIN\TBWA GROUP SYDNEY

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NZDRONIE

Use of Promotional Events & Stunts

NZDRONIE

TOURISM NEW ZEALAND, WHYBIN\TBWA GROUP SYDNEY

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UNCRUSHABLE

Integrated Campaign

UNCRUSHABLE

M.J. BALE, WHYBIN\TBWA GROUP SYDNEY

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STAY WITH PRIDE

Use of Live Shows/Concerts/Festivals

STAY WITH PRIDE

AIRBNB, WHYBIN\TBWA GROUP SYDNEY

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DATE

Script

DATE

FOXTEL, WHYBIN\TBWA GROUP SYDNEY

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BUS

Script

BUS

FOXTEL, WHYBIN\TBWA GROUP SYDNEY

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KAREN

Script

KAREN

FOXTEL, WHYBIN\TBWA GROUP SYDNEY

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KAREN RETURNS

Script

KAREN RETURNS

FOXTEL, WHYBIN\TBWA GROUP SYDNEY

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MOBILE CINEMA

Script

MOBILE CINEMA

FOXTEL, WHYBIN\TBWA GROUP SYDNEY

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PRELUDE

Script

PRELUDE

FOXTEL, WHYBIN\TBWA GROUP SYDNEY

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