Stina is a wine brand from the Island of Brac, Croatia.

Stina Stipancic, an exclusive wine produced in small quantities, was a vehicle to attract attention to the Stina brand, gain media mentions and new distributors, and increase sales.

Our task was to design a label illustrating Stina Stipancic as the first wine from grapes grown in a vineyard at the Stipancic site, distinctive by the extreme slope, specific microclimate and white, stony soil.

The island of Brac has always been known for its beautiful nature and snow-white stone – a source of inspiration for sculptors, poets and novelists.

This extremely steep location, this little piece of land surrounded by stone, produces Stina Stipancic, a wine meant to inspire anyone who tastes it.

And that is why every Stina Stipancic label is a blank canvas for everyone who feels inspired.

We decided to make the label completely white and "empty" in order to stand out among other bottles of wine and to invite customers to a memorable interaction experience. The label is made of Watermark paper, rougher to the touch to resemble a stone. The label is four-layered which depicts the extreme slope of the location, so every creator should rise to the same challenge as workers in the vineyard.

A small space, limited resources, lots of inspiration.

Just like in the vineyard.