Film > TV / Cinema Film: Sectors

"SWEAT OR TEARS"

FIG, New York / BENJMAIN MOORE / 2021

CampaignCampaignLayout(opens in a new tab)
Film
1 of 0 items

Overview

Credits

OVERVIEW

Write a short summary of what happens in the film

Professional painters are seen as rough laborers, rather than craftsmen. In this film, we play off those blue collar clichés to celebrate the reality of painters’ passion. This is a character study about a painter who cares so much about his work, that we might wonder whether it’s sweat or tears dripping down his face while he labors under the hot sun. Passionate though he may be, he’s still a tough guy, so he might not like us wondering about whether they are tears.

Cultural / Context information for the jury

Professional painters are often seen as laborers, and not as craftsmen who work in an emotional business. But our homes are personal spaces, and painting is surprisingly emotional. Thankfully, you can be a tough looking painter and still have a big heart.

More Entries from Consumer Durables in Film

24 items

Grand Prix Cannes Lions
NIKE: YOU CAN'T STOP US

Retail

NIKE: YOU CAN'T STOP US

NIKE, WIEDEN+KENNEDY

(opens in a new tab)

More Entries from FIG

23 items

Shortlisted Cannes Lions
THE JOURNEY

Production Design / Art Direction

THE JOURNEY

ZILLOW, FIG

(opens in a new tab)