For the launch of the Tag Heuer Connected Watch—we created a film that combines live projections of physical world elements to represent the merging of physical and digital worlds. The story is of a man’s journey through a day, and how the watch amplifies that journey.

The TAG Heuer Connected Watch—a luxury timepiece, crafted by master watchmakers, engineered with Intel(R) technology, is like nothing ever made before. It demanded a launch film that was both future leaning and rooted in TAG’s history of timeless luxury, elegance, and sophistication.