OnStar, a General Motors brand, has been a leader in the automotive safety industry for years. However, as the brand expanded beyond the vehicle by developing a new app, it recognized the need to increase awareness of its services.

To achieve this, OnStar sought to engage its target audience entertainingly and engagingly that would demonstrate its safety leadership and inspire people to take proactive measures to ensure their health in life-threatening circumstances—creating a podcast provided the brand with an unexpected opportunity to connect with its audience and promote its authority in the safety space.

The stories within the podcast showcased the value of a human connection in an emergency, an essential attribute of OnStar's services, while the inclusion of an expert in each episode offered proactive measures for listeners to protect their own health in similar situations.

Tell Me What Happened raised awareness about child abuse and destigmatized its trauma while empowering survivors to share their stories.

TMWH had a global reach with listeners from 160+ countries and was featured in major media outlets like The New York Times, The Guardian, and BBC World Service.

Podcast received positive feedback and sparked conversations about the impact of abuse and the need for better support for survivors on social media and in communities.

TMWH impacted listeners' behavior, increasing awareness of child abuse and forensic interviews. Some reported changes such as increased vigilance in protecting children and a greater willingness to report suspected abuse.

TMWH achieved its objectives of raising awareness about helping strangers, destigmatizing the trauma of abuse, and empowering survivors to share their stories.

The podcast also exceeded expectations regarding its reach and engagement, reaching a global audience and sparking meaningful conversations about the impact of abuse.

One episode recounts a family's drive across Canada during the COVID-19 pandemic, where a stranger in the military comes to their aid during harsh winter weather.

Another episode tells the story of a photographer trapped in quicksand on a hiking trail and features tips from a search and rescue expert on recognizing quicksand and staying safe while outdoors.

In a third episode, Tamara Boole's equestrian center is threatened by wildfires, and the evacuation of 65 horses is a daunting task. A veterinary emergency response team member shares tips on safely evacuating different animals. Listeners could visit OnStar's website for more information on each episode and to share their own stories of overcoming challenges and staying safe in difficult situations.

From 14:08 to 14:14, Season 1 Episode 1:

"An Epic Journey Proves Too Painful."

"As soon as I got to the other side, it hit me, along with a lightning bolt hitting the island I just left."

Season 2 Episode 6: Slackliner Saves Skier Hanging From Chairlift

"I got a call from them that evening from the hospital bed. A video message call, Rich was awake and smiling. Everything was fine."

04:10 to 04:18 of Episode 1 Season 2: 12 hours trapped in quicksand.

"They are crossing a stream of rushing water, stepping on ice-covered rocks, when Jessica's foot slides off, and down she goes."

22:31 to 20:36 of S1 E5:

With Floodwaters Rising, Help Swoops In

"If the Water is rising and you are in your car, that's when we recommend you get to the roof of your car. But only then."

The past two years have seen record-busting natural disasters as climate change increases the impact of hurricanes, wildfires and flooding. Both in numbers and severity, dramatic storms and related disasters are striking with a ferocity not seen in recent history.

Life is getting and feeling more dangerous, which has increased residents’ anxiety about the safety of their property – and their own personal safety.

Tell Me What Happened is addressing that anxiety by offering listeners to proactive measures they can take to safeguard their personal safety while also offering insights from experts that inspire them with actionable steps that can save them in emergencies.