The podcast's success can be attributed to its meticulous casting process, which involved conducting 68 pre-interviews and 32 hours of formal guest interviews to find compelling and real-life stories of emergency response.

Its success on various streaming platforms and high ratings and completion rates from listeners demonstrate its impact on the audience.

TMWH has achieved remarkable success, with over 146,000 downloads and a completion rate averaging 89% across all episodes.

The podcast has also received a rating of 4.9 (out of 5) from listeners, with more than 5,700 subscribers. A survey revealed that 87% of listeners learned something new from the podcast, and 84% appreciated the helpful tips on personal safety and security.

Additionally, Apple has selected TMWH for promotion in its New & Noteworthy section in the US and Canada and has charted in the Relationships category, reaching #7 in the US and #2 in Canada.

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OnStar, a General Motors brand, has been a leader in the automotive safety industry for years. However, as the brand expanded beyond the vehicle by developing a new app, it recognized the need to increase awareness of its services.

To achieve this, OnStar sought to engage its target audience entertainingly and engagingly that would demonstrate its safety leadership and inspire people to take proactive measures to ensure their health in life-threatening circumstances—creating a podcast provided the brand with an unexpected opportunity to connect with its audience and promote its authority in the safety space.

The stories within the podcast showcased the value of a human connection in an emergency, an essential attribute of OnStar's services, while the inclusion of an expert in each episode offered proactive measures for listeners to protect their own health in similar situations.

We have 146K downloads and 77,382 unique listeners who have spent 50,109.8 hours listening. More than 5,700 listeners have subscribed, and the podcast has a rating of 4.9 (out of 5). Our completion rate averages 89% across all our episodes.

87% of listeners agreed they 'learned something new', and 84% said they appreciated the 'helpful tips on personal safety and security.'

Apple selected the podcast for promotion in its New & Noteworthy section in the US and Canada. We have charted in the Relationships category in the US and Canada, reaching #7 in the US and #2 in Canada.

Podcast listeners had significantly higher awareness of OnStar (+6 points) and a higher consideration rate (+16 points) than a control group. They also rated OnStar higher for crucial brand attributes, such as: providing human assistance (+12 points), being relevant for today's times (+11 points), and being innovative (+8 points).

The podcast company's partnership to the meticulous casting process for TMWH was crucial in finding real people with compelling stories that aligned with OnStar's messaging.

By conducting 68 pre-interviews and 32 hours of formal interviews, they identified suitable candidates with varied experiences, including partnering with renowned institutions like The American Red Cross and Seattle Mountain Rescue.

These partnerships provided TMWH with a wealth of experience and knowledge on the topic of emergency response. This established the podcast's credibility and authority, building trust with the audience and showcasing the importance of OnStar's services in crises.

The podcast's success, with over 146,000 downloads, a completion rate averaging 89%, and a rating of 4.9 out of 5, demonstrates the effectiveness of this casting process and the impact of partnering with respected institutions. Ultimately, TMWH provided engaging and educational content, resonating with its listeners and highlighting the importance of helping each other during risk situations.

The past two years have seen record-busting natural disasters as climate change increases the impact of hurricanes, wildfires and flooding. Both in numbers and severity, dramatic storms and related disasters are striking with a ferocity not seen in recent history.

Life is getting and feeling more dangerous, which has increased residents’ anxiety about the safety of their property – and their own personal safety. Tell Me What Happened is addressing that anxiety by offering listeners to proactive measures they can take to safeguard their personal safety, while also offering insights from experts that inspire them with actionable steps that can save them in emergencies.