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Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand

THE GREAT CRUSADE

QANTAS, WONDER

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MFCEO

K-SWISS, 72ANDSUNNY

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GT ACADEMY USA

NISSAN, TBWA\CHIAT\DAY LA

Best brand or product integration into a feature film

POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD

HYATT HOTELS, WARRIOR POETS

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WHEAT THINS & COLBERT

KRAFT, STARCOM MEDIAVEST GROUP

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NATURE VALLEY TRAIL VIEW

GENERAL MILLS, McCANN ERICKSON

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NEW YORK WRITES ITSELF

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Best use or integration of user-generated content

THE BEAUTY OF A SECOND

MONTBLANC, LEO BURNETT

Best use or integration of experiential events

GREAT PAPER AIRPLANE PROJECT

PIMA AIR & SPACE MUSEUM, BBDO SAN FRANCISCO

Best use or integration of experiential events

BE THE COACH

SOUTH AFRICAN BREWERIES, OGILVY CAPE TOWN

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THE MOST POPULAR SONG

BANCO POPULAR DE PUERTO RICO, JWT SAN JUAN

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THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN, MEMAC OGILVY LABEL TUNISIA

Best use or integration of offline media such as print, outdoor etc

SNOOP DOGG'S ROLLING WORDS

SNOOP DOGG, PEREIRA & O'DELL

Best use or integration of gaming

I AM PLAYR

NIKE, WE R INTERACTIVE

Best use or integration of digital media

THE MUSEUM OF ME

INTEL, PROJECTOR

Best use or integration of digital media

NATURE VALLEY TRAIL VIEW

GENERAL MILLS, McCANN ERICKSON

Best use or integration of digital media

CORRIDA SP-RIO

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Best integrated content campaign

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